Doritos | For the Bold
We partnered with BUCK and The Garage to bring a playful and relatable twist on Doritos through lifestyle moments that felt candid, vibrant, and irresistibly appetizing. From expressive faces to dynamic camerawork, every shot embodied the craveable satisfaction that only Doritos can bring! At its core, the campaign focused on a single bag of Doritos being shared, celebrating the distinctive Doritos triangle in a fresh, human way that feels undeniably real.
Breakdown
To allow for product customization within the campaign, we were tasked with creating a toolkit that allowed for relatively seamless integration of different Doritos packaging. Using a grey, labelless physical bag during the shoot, we tracked every bag movement, wrapped it in a CG label, matched lighting/texture, and composited it into the scene, shot by shot. The toolkit we delivered empowers future campaigns to easily adapt the content for different languages and bag designs, making it both scalable and future-proof.
