Futuristic roller coaster with red laser beams and metallic structures against a starry purple background.

Futuristic tunnel with red laser beams and metallic rings against a starry purple background.

Wisconsin Lottery | Powerball

The good people of Milwaukee-based Hoffman York tasked us with bringing high-octane energy to the Wisconsin Powerball Lottery. The initial concept was a fun launchpad: present the excitement and anticipation of winning the Powerball as a thrilling, impossible rollercoaster.

We set out to create a photoreal yet out-of-this-world experience – realistic textures and lighting paired with next level physics and camerawork. We only had 30 seconds, so our approach had to be economical and unrelentingly energetic. We designed an explosive start, a frenetic pace throughout, and a third act “chase scene” that resulted in a final photo finish.

Client

Wisconsin Lottery

Type

Broadcast

Agency

Hoffman York

Editor

Paul Clark

Capabilities

Editorial Motion + Animation Audio Mix Sound Design