The introduction of Fast Play, a unique combination of instant wins and a progressive jackpot, offered an exciting new way to play for players across Wisconsin. To capture the attention and engage viewers with this thrilling concept, we collaborated with Hiebing to create a high-energy, eye-catching motion-graphic animation.
The primary objective was to generate excitement and anticipation for the new game. The motion-graphic animation allowed us to convey the fast-paced nature of Fast Play, immersing viewers in a dynamic visual experience. By employing rapid transitions, quick movements, and energetic visuals, we captured the essence of the game’s high-speed gameplay.
To enhance the visual appeal and create a sense of depth, we combined 2-D and 3-D graphics in the animation. This approach enabled us to showcase not only the appearance of the real ticket but also added life and dimension to the piece. By integrating 3-D elements, we were able to bring a sense of realism and tangibility to the animation, making it more visually engaging and immersive.
We collaborated with our audio team to create a killer track that complements the visuals and matches the energetic vibe we were aiming for. The right choice of music, along with hyped-up sound effects, synchronizes with the motion and design elements, intensifying the sense of excitement and creates a cohesive and memorable experience while amplifying the emotional impact of the design.