Every year, billions of unrecyclable plastic pill bottles litter our oceans and pack landfills. Until now, a safe and compostable alternative has never existed. Enter the Prescription Paper Pill Bottle. Developed by TOM, Tikkun Olam Makers, this container is free of toxic materials and created with an open source design that can be manufactured just about anywhere.
In partnership with Saatchi & Saatchi Wellness, Pixel Farm had the honor of bringing this exciting initiative to life with art direction, animation, and sound. We sought to bring a serious tone to the piece while imbuing it with a natural and optimistic visual aesthetic. The product needed to be beautiful in its simplicity as a concept yet urgent as an environmental effort.
Paper craft is always a fun undertaking in CG. It allows for great detail in the textures and subtlety in the movement of the objects. Our approach was to create an entire world out of paper except for our antagonist – the dreaded plastic pill bottle. This created a great stage for all of the events and provided contrast by way of color and texture. However, we intentionally broke that rule in the creation of the soil – that needed to be real because, after all, the earth is the ultimate victim.