Sleeping person with a toy air horn beside them
Sleeping person with a "LOUD CLEAR" air horn nearby

Post Consumer Brands | It’s Not A Dream

Of all the great work we’ve collaborated on with agency partners Public Works, this ranks up as some of the funniest yet. Shot in Toronto last spring with director Tim Hamilton at the helm, we had a blast bringing the absurd to life with visual effects, animation, and finish. The “It’s Not A Dream” campaign features some of Post’s dreamiest cereal combos including Oreos, Chips Ahoy! and Sour Patch Kids.

Mmmm… delicious.

Client
Post Consumer Brands
Type
Campaign
Agency
Public Works

Air Horn

Dream Come True

Dream Song

Actor suspended by wires in studio, crew operating cameras and lights
Film crew shoots scene in vibrant green bedroom with camera on dolly.

Falling

Two people seated at a table in a film studio, surrounded by cameras and lighting equipment.
Film crew shoots scene against purple chroma key backdrop

You’re Next

Nightmare