A longtime client of ours, Lund Boats’ digital presence was due for a refresh. It became apparent early on that there was a tremendous opportunity to create an even better, more modern brand experience for their audience. With a great history and reputation behind the Lund name, we focused on turning Lund into a heritage brand; iconic, trustworthy, and celebrated. To usher in the “heritage brand” look and feel we utilized throwback lifestyle imagery. The addition of a heritage section provides visitors with the rich history of excellence Lund has come to be known for.