Working alongside the good people of Haberman and Street Factory, we created a football-themed VR experience for the Greater Twin Cities United Way at the Super Bowl Experience. The event was held at the Minneapolis Convention Center, open to the public for eight days leading up to Super Bowl LII.
The creative challenge here was to present United Way’s Character Playbook™ messaging through an engaging, high-intensity VR experience.
A virtual coach would present various Playbook scenarios followed by a multiple choice question. Participants would answer questions by completing passes to corresponding receivers.
Based on their answers, fireworks, particle explosions and flamethrowers would fire and participants would hear advice from NFL stars including Stefon Diggs, Kyle Rudolph, Case Keenum, Adam Thielen, Everson Griffen, Calais Campbell, Patrick Peterson, and Demario Davis.
Football players and coaches who stopped by the United Way booth to try their hand at the experience were:
Stefon Diggs, Wide Receiver, MN Vikings
Kyle Rudolph, Tight End, MN Vikings
Tony Dungy, former NFL player and coach
Bradley Pinion, Punter, San Francisco 49ers
Rashad Jennings, former running back, NY Giants