The good people of Milwaukee-based Hoffman York tasked us with bringing high-octane energy to the Wisconsin Powerball Lottery. The initial concept was a fun launchpad: present the excitement and anticipation of winning the Powerball as a thrilling, impossible rollercoaster.
We set out to create a photoreal yet out-of-this-world experience – realistic textures and lighting paired with next level physics and camerawork. We only had 30 seconds, so our approach had to be economical and unrelentingly energetic. We designed an explosive start, a frenetic pace throughout, and a third act “chase scene” that resulted in a final photo finish.