Royal Caribbean | It’s Big Time
We set sail with Partners + Napier to help create a bigger, bolder campaign for Royal Caribbean that firmly cements their status as the Champion of Vacations. Our challenge was to translate an exciting new brand strategy into a dynamic, living, breathing expression—one that moved, splashed, and roared. We dove into over 250 hours of footage to pull together the full story of a Royal Caribbean vacation and paired it with a soundscape that was unapologetically fun. The result? A bold, multi-sensory launch that brought a renewed sense of swagger, energy, and emotion to the world of Royal Caribbean.
Only One :30
Feels Like :30
Style Development
When Partners + Napier came to us with their exciting vision for the brand’s next chapter, the task of bringing it to life in motion was still a blank slate. Our team got to work developing a new motion vocabulary from the ground up; a dynamic approach that was built to command attention and inextricably link their iconic logomark to the adventure and laughter that you find on a Royal Caribbean vacation.
The BIG Picture
Of course, with a powerful global brand, our creative approach had to be flexible and agile. The rollout would require the hundreds of deliverables needed to turn heads across digital, social, and broadcast for a wide array of platforms and international markets. Pixel farm built these necessities into the foundation of the project.