Crispy bacon strips floating with smoke, cherry, and petals against black background
Crispy bacon, cherry, cherry blossoms, and smoke against black background

Hormel | We’re Always the New Black

How do you bring the savory, smokey scrumptiousness of bacon to a mobile experience? You partner with the bright minds at BBDO Minneapolis, shoot elements at Stockland Martel, and create an immersive bacon experience the likes of which the world has never seen! Released on Facebook Canvas, 360 video, and as truck wraps, this campaign represents one of our most ambitious multi-platform deliveries to date.

Client
Hormel
Type
Campaign
Agency
BBDO Minneapolis
Black Label Bacon ad showing bacon on toast and popcorn with slogan "We're Always the New Black"
Crispy bacon strips, garlic, and jalapeño peppers floating in smoke against black background.