Hormel | We’re Always the New Black

How do you bring the savory, smokey scrumptiousness of bacon to a mobile experience? You partner with the bright minds at BBDO Minneapolis, shoot elements at Stockland Martel, and create an immersive bacon experience the likes of which the world has never seen! Released on Facebook Canvas, 360 video, and as truck wraps, this campaign represents one of our most ambitious multi-platform deliveries to date.