White and brown rabbits peeking from boxes in a store aisle
White rabbit and brown rabbit in cardboard box with Annie's snack boxes in background

General Mills | Organic for Everybunny

Our friends at General Mills asked us to create a web, Facebook, and Instagram campaign for Annie’s Homegrown. Employing a herd of “lustful” bunnies, a catchy Les Paul and Mary Ford tune, and a hand-animated version of the Annie’s logo, we created a campaign that all kinds of cute.

Client
General Mills
Agency
The Bell Shop
Capabilities
Annie's Rabbit of Approval logo with yellow text and purple circle
Two rabbits peeking from behind Annie’s macaroni & cheese boxes on a shelf.