Dunkin' Donuts

The Human Charger

To help New Yorkers get through the longest day of the year, Dunkin’ Donuts launched a pop-up store in the Bowery to give passersby a high tech pick-me-up. Dubbed The Human Charger, the giveaway was promoted in true tech-launch fashion featuring elegant packaging, an articulating straw, and a sleek launch video and poster art created by yours truly.

Agency partner Fast Horse had every detail covered: From the pop-up store design and PR push, to having a way for non-attendees to order a kit using a home assistant device. The coverage and buzz was massive, with over 232 million impressions in just one extra-long day.

AGENCY: Fast Horse

TYPE: Launch Video

  • VFX + Finishing
  • Editorial
  • Production
  • Audio
  • Motion + Animation
  • Color
  • VR + Immersive
Launch Video
Case Study