In mid-March, members of Pixel Farm’s virtual reality (VR) team attended the first-ever Virtual Reality Developers Conference (VRDC), a new event held alongside the 30th annual Game Developers Conference (GDC) in San Francisco, CA.

VRDC, a two-day summit, tapped expertise from pioneers in the VR field — from small indie game teams up to heavy hitters like Lucasfilm and Google — and focused on creating amazing, immersive virtual reality and augmented reality (AR) experiences in both the gaming and entertainment spaces.

A major theme coming out of the conference was embracing the unknown in this exciting new creative medium. VR developers don’t have the luxury of decades, or even years, of industry standards or user experience (UX) research. What works in traditional gaming, film, and interactive doesn’t necessarily translate directly to VR and AR. In fact, sometimes the best solution is the exact opposite of what works in 2D because the magic of immersion is more important than efficiency or even convenience. The good news is there’s a growing community of VR designers and developers sharing their knowledge and working to solve these new design challenges.

2016 will be remembered as the year of VR. By the time GDC 2017 rolls around, all three major VR platforms (Oculus, Steam VR, and Playstation VR) will be out in the wild.

It’s not often an entirely new creative medium presents itself. The tech, games, film, and advertising industries are all paying very close attention. No one knows exactly what the VR market will look like by this time next year, but it’s safe to say VR is here to stay and you should be really excited to see where it goes. Here at Pixel Farm, we sure are.