Don’t think that orthodontistry and soccer go together? Think again. Pixel Farm and Colle McVoy’s latest collaboration created a mind-boggling arcade soccer experience for Invisalign. Debuting at the Schwan’s USA Cup 2018 in Blaine, MN, VR and soccer combined to excite teens about Invisalign and show them what makes clear aligners different from traditional braces. Using the HTC Vive and the Vive Trackers, we were able to immerse a player’s head, hands, and feet in the ultimate soccer experience.
Using an Orthodontist’s office of the future as a locker room, players suit up and calibrate in the midst of Invisalign videos and informative holograms. Players then watch as their office surroundings fold up and transform into an enormous soccer field. Kicking balls and power-ups into moving drone targets around the field, players battle for high scores. As a finale, a gigantic typodont donning metal braces lowers onto the field. Players launch soccer balls to remove the braces and reveal the Invisalign aligner.