Minnesota Timberwolves | Raised by Wolves

To bring bold energy to Fallon’s new “Raised By Wolves” brand campaign for the Minnesota Timberwolves, we brought our grittiest, fiercest motion design skills.

Inspired by the art direction of two existing static posters, our animation approach was loosely based on the behavior of wolves on the hunt: moments of stillness ferociously awoken by hard cuts and static glitches. Backed by Big Sean’s “Wolves” featuring Post Malone and VO by Minnesotan-born rapper Dessa, this campaign introduced a powerful new identity for the T-Wolves.

Client
Minnesota Timberwolves
Type
Campaign
Agency
Fallon
Capabilities
Motion + Animation

Raised By Wolves :60

Poster Artwork

Artwork in Motion

More Animation