Minnesota Timberwolves | Raised by Wolves

To bring bold energy to Fallon’s new “Raised By Wolves” brand campaign for the Minnesota Timberwolves, we brought our grittiest, fiercest motion design skills.

Inspired by the art direction of two existing static posters, our animation approach was loosely based on the behavior of wolves on the hunt: moments of stillness ferociously awoken by hard cuts and static glitches. Backed by Big Sean’s “Wolves” featuring Post Malone and VO by Minnesotan-born rapper Dessa, this campaign introduced a powerful new identity for the T-Wolves.