Kohl’s | There’s Only One Choice

Will JLo be late to the American Music Awards? Not if Twitter has anything to say about it! In this integrated campaign for Kohl’s leading up to Black Friday, Jennifer Lopez “MacGyvers” her way past obstacles, big and small, to make it the big show. At the end of each spot, viewers were prompted to take to Twitter to choose her path and “Get Jennifer There.” What resulted was a first-of-its-kind campaign and another successful collaboration between PMH and Pixel Farm.