Pixel Farm premiered Lux Sonos at the 2017 AIGA Design Conference. Lux Sonos is a 4-minute generative music virtual reality (VR) experience that was built around the idea of repetition and recursion. We designed this experience with first time VR users in mind. This otherworldly environment encourages users to walk around and explore a VR world and discover what’s so buzzworthy about this rapidly evolving technology. You can see the full case study here!