It became apparent early on that there was a tremendous opportunity to create an even better, more modern brand experience for their audience. With a great history and reputation behind the Lund name, we focused on turning Lund into a heritage brand; iconic, trustworthy, and celebrated. To usher in the “heritage brand” look and feel we utilized throwback lifestyle imagery. The addition of a heritage section provides visitors with the rich history of excellence Lund has come to be known for.


Capabilities: Art Direction, Design, Development, Ideation & Concepting, Interface Design, Research & Strategy, User Experience, and Writing