UP&UP Campaign

In partnership with Target’s in-house creatives, we promoted their Up&Up line of products with a clean and delicate campaign of pre-roll videos and accompanying print campaign. Target required photorealism of their products, yet wanted out-of-this-world movement and the flexibility to quickly update package design. We devised an entirely virtual photography solution which delivered on all fronts.

— Backpack —
— Ice Cream Cone —
— Apple —
— Baby —