JCPenney

Monthly Love Campaign

JCPenney wanted to illustrate that its offerings where in lock-step with its customers’ seasonal needs, so PMH created a campaign of spots highlighting a revolving range of monthly specials. Enhanced by Pixel Farm’s visual effects, color and audio teams, the aesthetic paid tribute to Norman Rockwell’s Saturday Evening Post covers while feeling clean, vibrant and modern.

 
 

AGENCY

PMH

TYPE

Campaign

CAPABILITIES

Color, Final Mix, Finishing, Visual Effects,

— April —
— May —
— June —
— July —